Category Archives: marketing

5 Business Marketing Trends You Need for 2018

We’re at that time of year again where we’re in a swirl of activities around the holidays, but every business leader understands that this is the time he or she should be looking to ensure next year’s success. Marketing is an essential aspect of any group or organization, and in the digital era, it’s critical that you provide your team is focusing on the following as we soon speed into 2018.

Storytelling

Customers do not want to be sold. No one likes being sold. The best marketers know that the way to “sell” is to connect first emotionally and consumers will then work to rationalize their decision to buy. The public is used to being told a story since the beginning of human existence, and storytelling in the digital age is no different in wanting to elicit an emotional connection. However, in today’s world, businesses are relying on data to inform them as to what resonates with consumers and what is falling flat. Your company or organization can create short video ads on platforms like Facebook that tell a story, deliver value and peak interest.

Original Media Series

Communicating with consumers now is about entertainment. People are pulled in thousands of directions, and everyone is vying for their attention. So, one of the best things you can do is to develop a series and keep them coming back from one part of the story to the next. If you’re looking to create an original and entertaining media series, consider various platforms since your audience will be found in different media. You can think of podcasts and social media channels, and you should also think about creating content that is delivered in multiple ways, such as text, audio, and video. Once you decide the strategies, you will be using, create custom content, and get creative. You can even develop a fictional series with characters that help convey your work in a fun and engaging way. One of the reasons to do a fictional original media series is that it can remain relevant even for an extended period after publication.

Personalized Website Experiences

The power of data, AI and algorithms mean that consumers are used to a more personalized and interactive experience. When consumers enter into your website or digital storefront, it’s all about the experience. Your site has to reflect who you are, but it also has to ensure that they have a fantastic experience. It is now essential for your business to greet your customers and audience in a unique and in as much of a personal way as possible. You can achieve this by having live contact and information forms, members-only sections to your site or even ways for customers to experience your products or services.

Third Party Entry Points

Businesses have started to offer value-add and their products on platforms that are not associated with their companies. Partnerships between companies that have a natural alignment are serving as platforms to leverage and amplify marketing opportunities. For instance, when a consumer purchases a product or service, they may receive a call to action about a partner. Or a partner will provide a bundle of information of another company free on their site or a discount for another company’s products or services. Both businesses have an opportunity in this way to broaden their reach and expand their audience base.

One-Click Payment Options

Customers are seeking to have the most fluid experience possible with websites they visit. Therefore, businesses, particularly with more expensive products and services, are creating experiences that invite consumers to join a membership program. For instance, input all of their information–including credit cards–and then have the opportunity to purchase what they want and when they want it with a single click of the button. One click financing integration is not only beneficial for the customer, but also for the business it will lower the incidences of fraud and charge-backs.

Is Your Business Ready For Mobile Marketing?

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps.

In 2016, the inevitable happened, and mobile overtook desktop as the primary device used to access websites. This didn’t come as a huge surprise because, as far back as 2015, Google reported that more searches were conducted on mobiles than on any other device category.

Mobiles are disrupting the way people engage with brands. Everything that can be done on a desktop computer is now available on a mobile device. From opening an email to visiting your website to reading your content, it’s all accessible through a small mobile screen.

Consider these stats:

– Mobiles now account for nearly 70% of digital media time [Source: comScore]
– Up to 60% of searches come from mobile devices (Source: Hitwise)
– U.S. consumers spend 87 hours/month browsing on smartphones (Source: Smart Insights)
– 53% of American consumers use their smartphones to access search engines at least once a day (Source: Google and Mobile Marketing Association Survey)

What Do Top Marketers Think About Mobile? Surveys from Salesforce, V12data and Adestra:

– 68% of companies have integrated mobile marketing into their overall strategy
– 79% of marketers believe mobile is essential for their business
– 77% of marketers say mobile generates return on investment
– 71% of marketers believe mobile marketing is core to their business
– The two most popular ways companies are optimizing for mobiles are (1) using a simple template that works for all devices (52%) and (2) creating a mobile responsive email template (39%)

I think we need to pay attention!

… And if we don’t optimize for mobiles?

– Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead. (MicKinsey & Company)
– 57% of consumers say they won’t recommend businesses with poor mobile site design. (Source: socPub)

Here’s what to take into account to optimize for mobile:

Your company website or blog MUST BE “RESPONSIVE”: If you use WordPress, WIx, SquareSpace, Weebly or Shopify, make sure the Template or Theme “responds” to device screen size: Desktop, Tablet, or Mobiles.

Yet, while responsive design has been around for a while now and is fairly well-established, the majority of sites tend to fall down on usability. That is, the majority of sites are still built for desktop and then dialed back for mobiles. That form-fill that was mildly annoying on desktop is an absolute pig on mobiles. Even if it is responsive.

TIP: BUILD YOUR PAGES WITH MOBILE IN MIND FIRST. TEST ON MOBILEs. THEN DESKTOP

Avoid Flash or Java: Apple products do not support Flash and have declared that they have no intention to do so in the future.Many phones do not support Java, and even if they do, using Java can be a huge drag on load time.

Optimize Your Images for Mobile Devices: Do not use HUGE files size images which will cause your page to load slower or visitors will leave for another site! You can use WP Smush to detect and compress large images files on your site.

Google Analytics: Make sure Google Analytics code is installed on your website so you can see mobile activity. You will be amazed.

Writing for Mobile Devices:

Website

– Phone screens are small. Write in a way that’s easily readable
– Use bullet points
– Write short, punchy headlines
– Keep paragraphs brief
– Use text size that is legible

Email

– Short email Subject line
– Use mobile responsive email design template
– Headline Analyzer is a great tool to preview subject lines

Test Your Mobile Site with Google

If your pages aren’t optimized for smartphones, they won’t rank in mobile search at all. With over half of Google queries coming from mobile devices, that’s not something you can put up with in 2017. The focus on mobiles will likely continue with Google’s commitment to switch to mobile-first indexing.

There are three great tools that Google offers to test your website:
– Test Your Mobile Speed: Most sites lose half their visitors if loading is slow.
– Analyze you website performance with PageSpeed Insights so you can identify ways to make your site faster and more mobile-friendly.
– Is Your Website Mobile-Friendly: Test how easily a visitor can use your page on a mobile device.

Mobile Marketing with SMS (Short Message Service)

SMS or Short Message Service is undoubtedly an excellent strategy for businesses wanting to connect with more customers.

If boosting sales and improving communication with customers are on your list this year, but you don’t have a hefty budget and hours of spare time; SMS is a small, yet powerful, marketing tool not to be overlooked:

90% of SMS messages are opened within 3 minutes (compared to 90 minutes for email)
The open rate of SMS is 98% compared to 22% for emails
Text messages are 8x more effective at engaging customers
Almost 50% of consumers in the US make direct purchases after receiving an SMS branded text

REMEMBER:

Marketing directly to mobile devices is more personal than targeting an audience through other channels.
When reaching someone on a mobile device via SMS you are reaching that person in his/her pocket or purse
Be personal, respectful, and clear
Keep the text under 160 characters
Don’t use slang or abbreviations
Offer the recipient something of value
Make it clear who is sending the message
Craft a clear call-to-action

The Colors of Marketing

The psychological impact of colors make a direct impact to your bottom-line. Companies spend millions of dollars per year getting the right colors to inspire, enthuse, and influence their customers. Just look at the top brands like Target, Walmart, and Amazon. Why did they choose those colors?

You probably never paid attention to your color scheme. In fact you likely didn’t give it any second thoughts. You picked what you liked and went with it. On the contrary colors do make a difference. Black, red, yellow, blue all have a certain aspect that resonates with your customers.

Colors evoke certain emotions, feelings, and tones that influences your audience physiology. Let’s look at some of them most popular colors that are used in marketing.

The Psychological Impact of Colors

Yellow – Stands for optimism, clarity, youthfulness, warmth, and cheerfulness.

Orange – Friendship, cheerful, confidence, warmth, intuition, optimism, spontaneity, cordiality, freedom, impulsiveness, motivation, excitement, enthusiasm, caution, aggression, action, courage, and success.

Red – Excitement, youthfulness, boldness, passion, activity, energy, leadership, willpower, confidence, ambition, power, hunger, love, appetite and urgency.

Purple – Creativity, imagination, wisdom, eccentricity, originality, individualism, wealth, modesty, compassion, eminence, respect, fantasy, royalty, and success.

Dark Blue – Trust, Trustworthiness, strength, order, loyalty, sincerity, authority, communication, confidence, peace, integrity, control, responsibility, success, tranquility, masculinity, water, serenity, coldness, productivity, and security.

Light Blue – Spirituality, thoughtfulness, contentedness, control, help, determination, self-sufficiency, modernity, goals, awareness, purpose, accessibility, and ambition.

Green – Peacefulness, growth, health, balance, restoration, equilibrium, positivity, nature, generosity, clarity, prosperity, good judgement, safety, stability, health, tranquility, money, relaxation, wealth, and fertility.

Gray – Balance, neutrality, and tranquility.

Pink – Love, tranquil, respect, warmth, femininity, intuition, care, assertiveness, sensitivity, nurture, and possibilities.

Brown – Friendliness, the earth, the outdoors, longevity, and conservatism.

Tan/Beige – Friendly and flexible.

Turquoise – Spirituality, healing, protection, and sophistication.

Silver – Glamor, Technology, gracefulness, and sleekness.

Gold – Wealth, prosperity, value, and tradition.

Black – Protection, drama, class, and formality

White – Goodness, innocence, purity, freshness, ease, and cleanliness.

Invoke Responses with Colors

Study this guide and use it with your next campaigns. Change up your Facebook Fan Pages to reflect the image of your brand.

There you have it… the colors of marketing. Now you know the impact your campaigns will have on your audience. See how you can incorporate this into your next campaigns. Or how you can and to your branding with different looks to convey a different message.

Charles Fitzgerald Butler, is an author, entrepreneur, and expert in internet marketing. Charles has a passion for helping people start and run successful home businesses. You can partner with Charles and start building multiple income streams from your home. Charles’ goal is to help all who partner with him achieve cash flow and profits from their business.

Deciding on the Design for Your Exhibition Booth

The return on your investment by spending time at an exhibition booth can be very high. However, this is only going to be the case if you have something that stands apart from the rest. Trade shows are huge events, and people don’t have time to stop at every booth in there. They are going to be drawn to the visual aspects of what you have on display.

With this in mind, it is very important you take your time to find the right provider for your exhibition booth design. If you drop the ball, the outcome isn’t going to be very good. You may generate some sales and some leads, but nothing compared to what you could have. Don’t be in a rush to select just any provider, take your time to verify what they can do for you.

How does it Promote the Products or Services?

You may have some concepts in mind for your exhibition booth design. Don’t hesitate to share them with the provider. This gives them a good idea of what you are interested in. Don’t worry if they are rough concepts or designs. It gives all involved a starting point. They can then elaborate on that idea. You should always have final approval for what they will create.

You need to think about how the exhibition booth design will promote the products or services you offer. What is going get people to stop and come over versus walking on by to the next booth? The provider should take the time to really learn about your business and your goals. This will help them to give you the best input for the project.

How Durable is it?

Some promoters are on the trade show circuit for months at a time. With this in mind, you need an exhibition booth design that will hold up. Talk to the provider about the durability of the materials used to create it. If it will start to fall apart half way through your circuit, that will compromise the value. It will reflect poorly on your business.

What will it Cost?

Paying for a durable and impressionable exhibition booth design doesn’t have to be huge expense for your business. Do your homework so you know who you can trust and who is offering such services for a price you can afford. Make sure you get a price quote before you hire them. The last thing you want is stress due to not being able to afford the cost when it is finished.

The concept, the size, and the materials it is made from will all influence overall cost. When done correctly, this is an investment in your business that will make you far more money. The design should be something you can use to encourage people to buy what you offer.

How Long will it take to Create?

It does take time for the initial idea to evolve into a concept that can be created. Once that is done, then the provider needs sufficient time to get the work completed. They should be able to let you know how long it is going to be before it is completed. Give them plenty of time so you don’t feel rushed to get it in time for the first trade show.

When you have a great concept in place and a wonderful provider, it will all fall into place. It can be tough though to wait, you may be impatient! You want to see what it is going to look like, and you will be eager for others to see it at the trade shows too!

Five Signs You Need Automated Marketing

Over the years, marketing techniques have increased in their sophistication and effectiveness. Rather than contacting complete strangers via cold calling or mass emailing to purchased lists of email addresses, you can draw leads to your landing pages with enticing content.

From there, you can slowly nurture them until they’re ready to buy. Techniques such as list segmentation and personalized emails dramatically increase conversion rates. However, there is one problem with this kind of marketing. It’s both labor intensive and time-consuming. If you can agree with any of the following, then you need automated marketing:

You’re Overworked and Exhausted

You find there isn’t enough time in the day to get your marketing work done. Even with help, you can’t stay on top of your social media, email, and search engine marketing campaigns. You know what needs to be done, but your to-do list has become an unfulfilled wish list. Perhaps you have lots of good leads, but their numbers (and your limited time) prevent you from following up with all of them.

You Use the Same Marketing Message With All of Your Leads

This is symptomatic of not having the time to properly segment your leads and personalize your communication with them accordingly. That is, you’re resorting to the mass marketing techniques of the past out of necessity.

You Do Too Much Repetitive Marketing Tasks

If most of your marketing work makes you feel like a robot and leaves you with too little time for planning and creative work, you need to turn the work over to automation software.

You’re Using Too Many Tools That Don’t Work Together

Perhaps you have tools for your different marketing tasks, but they don’t “talk” to each other. This requires you to take the output of one and manually input it into another tool. This in itself is time-consuming and prone to error because of all the manual data entry you’re doing. What you need instead is a single automated marketing software that performs all the tasks you do with your different tools.

Too Few Leads Are Converting

Because of your manual methods, you can’t keep up with, and properly nurture all of your leads. This causes too many to lose interest and move on.

If any of the above points sound familiar, consider using automated marketing and CRM software for your inbound marketing. It allows you to work on your business rather than in it. For more information on this, please contact us.

Voice Overs and Your Business

Videos are one of the most important marketing tools that you can use for your business, and informative compelling voice overs are one of the most important tools for your videos.

Videos are everywhere you go and because of the latest technology, you can watch them on the go as well. This is huge for any business that wants to keep their customers informed and to keep them coming back. Not to mention attracting new customers.

All these videos have one thing in common a voice over. Every time you turn on your tv or your laptop or mobile device or pc you’re looking at videos with voice-overs. You hear them for movie trailers, commercials, an intro and outro for podcasting, power point presentations and pretty much anything you can think of, of course, your competition is using voice-overs as well.

If your not using videos with a voice over you very well may be missing out and leaving money on the table. One thing to think about is that the way the world is connected now, you have control over who sees your video and has the very real possibility of being seen by millions of potential customers.

And on that note, it use to be location, location, location which of course does make a difference if you have a brick and mortar business, until now, now you can have a thriving business in cyberspace or what they call the internet.

Wow what an invention the internet has created and changed so many lives and turned many people into millionaires.Why do you think that is? Exposure and marketing your business is a whole new ballgame now because of the internet.

Marketing strategies have gone through the roof with endless potential and possibilities.

But maybe your not a global company maybe you’re a small business in your hometown such as a flower shop or a pet store or a mechanic, it doesn’t matter the idea still applies. Get your business known and out to the public. Especially if you’re just starting out you want and need to get that exposure.

Of course, you’ll want to have a voice over to convey what your selling in a professional manner, it could be humorous, or serious or the guy next door type of reading. The possibilities are endless.

You don’t need to take my word for it though, do some research on your own and you will find out just how powerful videos with voice-overs can be. You don’t have to look very far just look at what your competition is doing.

10 Steps to Design a Successful Marketing Plan

Generally, companies are broken down into four levels of hierarchy, the corporate, the division, the business unit and the product level. The overall plan of the company is designed at a corporate level. As part of this planning, each resource is allocated to each division of the company. Next, division level planning allocates resources to each business unit of the company. In addition, business unit planning designs a strategic plan for each business area, which determines each of the marketing objectives/goals, strategies and tactics, that have to be consistent with the overall strategic plan.

Therefore, a marketing plan, according to Kotler, is a “written document, which includes the objectives, strategies and action plans regarding the elements of the marketing mix which facilitate and enable compliance with the strategy dictated at the corporate level”.

So in order to bring success to your business, you need a strategic marketing plan. Strategic plans are classified according to their time frame to long, medium and short- term plans. Usually long-term plans tend to be between 5-10 years at corporate level, medium-term plans 2-5 years and short-term consists of a time period ranging from 6 months to 1 year.

A proper marketing plan has 10 sections.

Executive Summary: the marketing plan like all the documents that are submitted to established executive bodies must begin with a brief summary of the whole plan, with basic numerical data and info.

Mission and Vision: the marketing plan includes the company’s “reason of existence”, values and its future intentions and strategic approach.

Situation Analysis: this section includes all the market research results with various subsections. It includes an external analysis (macroenvironment and microenvironment analyses) and an internal analysis (with the assistance of various internal matrices such as BCG Matrix and General Electric Matrix).

SWOT Analysis: the company’s strengths and weaknesses and environmental threats and opportunities for the company, this is the basis for defining the marketing objectives and strategies.

Objectives: the goals that the company plans to achieve, that can be classified based on their characteristics as quantitative or qualitative.

Marketing Strategies: based on the objectives, a marketing strategy is the roadmap to success.

Marketing Mix: one of the key points of the marketing plan is the design of medium and long-term approach of the 4 Ps (price, place, product, promotion).

Action Program: on this section all the actions to be performed are gathered with specific information, timetables and responsibilities among the personnel.

Provisional Income Statement: the plan must include an income statement with any inputs for which the marketing department is responsible for.

Monitoring and Control: the purpose of this section is to make sure that all 9 sections are followed and the proposed objectives are being achieved.

Apart from these 10 sections a marketing plan in order to be successful it needs to have 3 characteristics.

The plan must be flexible, because the business environment is changing rapidly and the plan needs to be able to adapt in order to achieve the objectives that have been set.

The marketing plan must be clear and precise in each section order to avoid misunderstandings within the department.

3 Things You Don’t Do Now That You Used to Do for Your Business

Wondering why business is slumping? Why new customers are hard to come by? Why it seems to take longer to get momentum on growth again?

You stopped advertising

This is a big mistake made by smaller businesses who are more susceptible to cash flow problems than bigger ones. Business was good, so you stopped advertising. You didn’t seem to lose any momentum for months, so you assumed that the advertising wasn’t what helped you grow in the first place and you never took it again. A year later, business is trending down again and that’s because you stopped actively promoting your business. Advertising isn’t some vending machine where you put in a coin and out pops a customer. It takes time between seeing an ad and someone acting on it. So it’s hard to track that customer who came through the door back to where they found out about you. Even if you ask them.

You stopped talking about your business

At some point in the journey of having a small business, you stop talking about it to friends and acquaintances. And that’s quite natural. You don’t want to be THAT guy who is always repeating the same stories over and over.

But when you stopped talking about your business, you stopped that valuable word-of-mouth in your network of friends, family and various acquaintances. We’re not talking about hard selling to your mates. We’re talking about dropping in mentions about what’s going on in your business. After all, I guarantee they’re talking about their jobs.

You stopped being excited about what you do

It’s the usual course for a business owner. At start-up, things are nuts, you’re about to go broke and you are loving the rush. After a few years, the rush dies down and you’re in business-as-usual land. There’s nothing new happening and nothing to get excited about.

Business has become about fixing broken things, seeing accountants and paying bills.

There is no single way to get excited about your business. But you can try adding a new product, expanding in to something you don’t do now, or even just trying out a new concept for advertising or marketing.

When it comes to getting yourself back in to the game, you may need to do some reading of books, articles and magazines to get ideas for what others are doing to reignite the momentum in their business.

10 Super Sales Tips to Smash Your Records

Sales methods and techniques are meant to give you a boost in your sales figures. Here are the top 10 salesman tips for a better salesmanship. I tried to explain all these top selling techniques in a very lucid and practical manner.

Sales Tips For Success: Why Required?

Sales methods and techniques are meant to bring the true salesmanship out of you. Moreover, sales methods and techniques help you in identifying your loopholes and improving sales figures. But you may find some of the salesman tips (secret weapons you possess) are not working effectively as it used to be.

Hence, you need to switch out of your old-fashioned approach of selling and try new top selling techniques to smash your own sales records.

Top 10 Selling Methods and Techniques

Help people to make decisions
Offer a cup of coffee
Sell in a bundle
Make your words fancy
Repackage the product
Take the pre-booking approach
Accept debit and credit cards
Be a specialist
Long time experience in the business
Do not compare with the leading brands

1. Help people to make decisions: You may be surprised, but it’s a fact that most the people find it difficult to make decisions. To be more straightforward everybody is not that smart. People believe your words, slogans etc. in your advertisement. You are saying “This health drink is good for your child’s health- better immunity, strengthen bones, sharpen minds bla bla bla… “. A popular brand like Horlicks does the same to convince buyers.

You are not lying but playing some psychological tricks. Your products surely not to have these supernatural qualities and customers are also not going to test your products in a laboratory. But your salesman tips work. You are helping them to take the decision or convincing them that they aren’t taking a wrong decision if they buy the product. Surprisingly, this is one the top selling techniques applied comprehensively.

2. Offer a cup of coffee: Believe it or not, is an effective sales tips for success. A lot of deals can happen over a cup of coffee. On a fine winter evening, you entered a garment showroom to find a jacket of your choice. And you are greeted with a cup of coffee (sign of a true salesmanship). You are pleased. Enjoying your coffee and the salesman is busy demonstrating their best collections.

Now in such a scenario, it would be hard for you to ignore such hospitality and only a moron can get out of the place without buying the jacket. These tiny gifts or presenting small sample packs of our products help us in pleasing the customers and inspire them to buy.

3. Sell in a bundle: In a store, you have varieties items- some are good, some are mediocre and some are bad. These products are not categorized in terms of quality but, in terms of popularity among customers. Good items have lesser margin than the bad ones. Now, what will you do to prove your salesmanship? Give up the bad items? That is not a very good idea at all.

So, sell in a bundle. Make offers or combo packs and schemes to sell both good and bad things altogether. These sales methods and techniques are frequently followed in restaurants, fast food joints like Dominos, Pizza-Hut, shopping malls etc.

4. Make your words fancy: Don’t lie, don’t fraud (which are against salesmanship), but say your words in such a way that makes life fantastic. Using tricky words are part of the sales methods and techniques. “A cup of coffee can make you rich- what?” You wonder and your curiosity will drive you to read further. People like shortcut methods to gain, achieve and to be successful.

That’s where the salesman tips work. Convince people to make a connection between their life and the product offered. Use of carefully chosen fancy words with your products help the customers to find out the usability of it in their lives and how’s life going to be better.

5. Repackage the product: Apply these salesman tips when it’s hard for you to find an answer for the flop performance of your product in the market even though you know how good it is. Mind it, it needs some makeover. Simply changing label may not do, you have to rebrand it or change the name, put a comparison with competitors, show up the advantages your product offers and how life changing it is.

If your product is inexpensive you can increase the price. You will be astonished to learn that people believe the products with obscene price tags more than the lesser one. Adding the words like ‘New’, ‘Special’ etc. to the name add value to the product and obviously customers like them. Lots of big brands rely on these sales methods and techniques to augment their sales figures.

6. Take the pre-booking approach: In this way, you can create some really crazy mob, insane to buy your products. You are showing up a product, describing its features and everything, but you are not offering it for sale. This is a tricky salesmanship. Actually, you are creating hype about the product asking your potential customers- have a look at such a great product and blissful to own it by booking it now. It creates an ambiance- be the first to own it or wait till the next lot comes.

Some companies who have already created popular brands often go for this type of marketing like Apple Inc. This way you are collecting a huge sum of money before the product is released and of course, it’s better for you, because then the customer doesn’t have a chance to back out of the deal if they hear your product isn’t so great.

Once they receive the product the connection between the product and the money they paid has long gone. Even if your product isn’t great, they will not feel deprived because it’s like they are getting it for free. The longer the time between pre-order and release the better.

7. Accept debit and credit cards: Believe me, it’s one of the effective sales methods and techniques. It’s a fact that business outlets accepting credit/debit cards do more business than their counterparts depend on cash transactions only. Most of the people find it difficult to part with hard cash. They see it as an instant loss. Moreover, there is a constraint of cash in their wallet and the customer may shy away from buying a product if it exceeds their wallet.

But in case of credit card, people rarely behave with frugality. In many cases, credit card bills are not paid by the user himself, which make them more lavish while spending. Use of cards gives them the freedom to spend more lifting the constraints of carrying hard cash, which ultimately helps in augmenting the sales figures.

The credit card companies charge an extra fee for transactions, so if possible you shouldn’t charge the same from your customers and this will encourage them to use cards frequently. To add further, some discounts may also be given if a customer buys more than a certain limit. Remember, the more methods of payment you accept, the more money you’ll make.

8. Be a specialist: You are running a shop and your salesmen are labeled in an old-fashioned way like sales executive, junior salesman and so on. Trust me, your customers will not be impressed with their demos and explanations for a particular product even if they explain things in a best possible way.

But, suppose, a customer enters your shop for a laptop and is introduced to the same guy having a designation as laptop expert, it would not take much time to convince the customer. These salesman tips work great. The customer feels confident since the salesman is an expert and he cannot suggest something bad, no matter what rotten knowledge he has about the product.

9. Long time experience in the business: These salesman tips have positive effects, if you tell, you are in the business for more than 10 years, people find it comfortable to deal with you. It’s psychological. A customer naturally gets some confidence in your salesmanship and believes that you know all the pros and cons of the product you are selling. This feeling among the customers certainly improves the sales figures beyond your expectation.

10. Do not compare with leading brands: You may know, that your product is better than some of the leading brands, but do not tell this to your customers. It may take a toll on your salesmanship. Because if you make a comparison with leading brands it creates a feeling in the mind of customers that you are trying to screw them.

A customer knows that the popular brands are of high quality and he is accustomed to it. Now if you tell him that brand is inferior to your one, you are hurting his ego. This ego will not let him purchase your product no matter how’s best it is. So, your approach should be a bit polite. First, let him try your product and then tell him why it’s better than your competitors.

Conclusion

These sales methods and techniques were tried and tested in many cases and results drawn out of it are very positive. But if you want to see those sales tips for success you have to practice these tips based on their practical situations and not in stereotype way, it’s a guarantee the seller will not be deprived off. Sometimes it’s even necessary to go for unethical sales tricks to survive the competition. Remember ground application salesman tips rests on you. The better you convinced, the better you can convey.

How to Make Marketing Investments Pay Off

Customers are your source of revenue so it makes sense to invest money into attracting, converting and retaining them. But as you plan your efforts, here are a few things to consider to make your customer investments pay off.

#1 – Look Beyond Satisfaction

Customer satisfaction is certainly an indicator of customer repurchase intentions. Improvements can reduce churn and create new business through referrals. But even satisfied customers are not created equal when it comes to profitability. Understand why customers are satisfied. Some factors that impact both satisfaction and profitability include brands, products/services, buying experience, differentiation – and of course, price.

Satisfaction and profitability are not mutually exclusive. Some customers simply can’t be profitably satisfied. So why make the investment in them? Invest resources in your profitable customers.

#2 – Focus on the Lifetime Value of the Customer

How much you invest to acquire a new customer or retain them will vary. But you need to think beyond the most recent or first transaction. Consider instead what you expect to earn from customers on an ongoing basis.

This long-term view considers what products or services they buy, how often and for how long. Seek to understand your customers’ value. When you do, you can look for ways to improve it and decide how much you will spend to acquire and retain customers.

#3 – Budget and Plan for Retention Too

When it comes to marketing, think beyond new customer lead generation. While important, a portion of your marketing budget should be allocated toward nurturing and retaining customers. When you consider lifetime value, it’s a good decision. Plus, it’s a lot cheaper to retain a customer than to acquire a new one!

#4 – Track Retention Rate Over Time

What we measure we can celebrate or improve! Do you want to know if your customer investments are paying off? Your customer retention rate, over time, will tell you that.

You can calculate the retention rate for any period you choose: weekly, monthly, quarterly or something else that is relevant to you. Pay attention to the trends over time! To calculate, you need to know the following:

Retention Rate Formula: ((CE-CN)/CS)) X 100

CS – number of customers at the start of period
CN – number of new customers during the period
CE – number of customers at the end of period

Let’s do the math with a simple example.

You started the first quarter (January 1) with 200 customers [CS]
You ended the first quarter (March 31) with 250 customers [CE]
During the first quarter (Jan 1 – Mar 31) you acquired 65 new customers [CN]

Let’s plug them into the formula: ((CE-CN)/CS)) X 100

250 – 65 = 185; 185/200 =.925;.925 x 100 = 92.5

Your retention rate for the period is 92.5%

#5 – Monitor Satisfaction

If you spend money to acquire and keep customers, it makes sense to get feedback and monitor customer satisfaction. Surveys allow you to do this. When done right, they help you quantify the quality of your business – and support your investments.

When done by phone, they allow you to stay in contact with customers, identify and fix mistakes, identify possible problems (before they become major issues) and request testimonials, reviews, and referrals. Remember to apply item #1 above when you consider changes or improvements in your business – rely on feedback from ideal, profitable customers!

Customer acquisition and retention are important for any business. Planning how you will do both will save you time and money. Incorporating the five items above will help you make better decisions.